More Than a Brand Video
Every business has a story worth telling.
Sometimes that story is best captured through video. Other times, it comes to life through photography.
For our recent project with Elm Capital Private Wealth Group, it meant bringing both together.
While CKP Studio is often recognized for our work in architecture, engineering, and design, we welcome opportunities to help businesses across every industry communicate who they are.
For Elm Capital, that meant producing a brand video alongside a complete collection of professional headshots and lifestyle photography.
Instead of treating each deliverable as a separate project, we approached the day as one cohesive production.
The brand video captured the company's personality, purpose, and values through interviews, workplace interactions, and cinematic b-roll.
Alongside the video, we photographed authentic moments throughout the day to create lifestyle imagery that reflects the team's culture, while also capturing polished headshots for use across their website, social media, and marketing materials.
Producing both photo and video during the same session created more than just efficiency—it created consistency.
Every asset shares the same visual style, creative direction, and authentic feel, giving Elm Capital a unified library of content they can confidently use across every platform.
Just as importantly, combining everything into one production day minimized disruption for the client while maximizing the value of their time.
One collaborative experience resulted in a versatile collection of assets designed to support their brand long after the cameras were packed away.
Projects like this remind us that great visual storytelling isn't defined by industry.
Whether we're documenting architecture, highlighting commercial spaces, or creating content for businesses like Elm Capital, our goal is always the same: create visuals that authentically represent the people behind the brand.
Sometimes that means photography. Sometimes it means video.
And sometimes the strongest story comes from bringing both together.